YouTube

During the beginning stages of quarantine during the pandemic, we created a suite of videos for YouTube Advertising that directors filmed entirely from home. Working as art director with the team, we aimed to communicate the benefits of advertising on YouTube, while playing with a visual language that mimics the type of videos that are popular on YouTube. Like the tropes of Rube Goldbergs, science experiments, and illusions. These product spots premiered at YouTube Brandcast 2020.