Ray-Ban Meta

Core Assets

Agency : SpecialGuest

Role : Creative Director

With Ray-Ban Meta’s release of a batch of new features, we created a suite of videos showcasing each one — including listening to music, live translation, capturing video, and new Meta AI capabilities. The video suite makes up a library of videos that are then used across various mediums including paid media, in-app, social, and on the Ray-Ban Meta website.