Ray-Ban Meta
Core Assets
Agency : SpecialGuest
Role : Creative Director
With Ray-Ban Meta’s release of a batch of new features, we created a suite of videos showcasing each one — including listening to music, live translation, capturing video, and new Meta AI capabilities.
+ Several more individual assets
This core asset campaign makes up a suite of videos that are used across various mediums including paid media, in-app, social, and on the Ray-Ban Meta website. We crafted films for other new features not yet released, along with a library of stills.
