Lululemon
Client : Lululemon
Role : Creative Director , Director
I concepted and directed two campaigns for Lululemon. The first idea was that their brand ambassadors would read tweets that Lululemon guests have sent about the products and respond with their own thoughts. We worked with several Lululemon Chicago based ambassadors and spoke to products ranging from boxers to outerwear, but the most important aspect was using this format to let the ambassadors’ personalities shine through.
Each campaign consisted of 16 different pieces of content across Instagram Feed and Instagram Stories for @lululemon and @lululemonmen. The select videos featured here are for the Instagram Feeds.