Bumble
Agency : SpecialGuest
Role : Director
For this product marketing campaign, we heard the dating experiences of real people on Bumble, with the goal to create several spots that highlight all the different ways people can interact on the app. Their anecdotes guide each spot through voiceover while the visuals are in the app’s UI world, taking us through what they would have experienced.
I worked with talent to hear their stories and to pick out pieces that best represent the specific product feature we need to highlight. And closely with the creative director and post team to construct the visual UI story that conveyed the talent’s in-app experience.
The deliverables were 24 videos of varying run times, all in several aspect ratios for use across multiple platforms. The videos above are just a couple examples.