Snapchat

THE WORK

“Real Friends” showcases real pairs of “best friends,” highlighting that Snapchat is still the best place to further genuine connections through small ephemeral moments. 37 films of real Snapchatters from 13 countries.

MY ROLE

Alongside the creative director, I aided in the selection process of our cast of real Snapchat friends. I interviewed them and dove deep into their actual Snaps, using both assets to craft storylines with the post production team that highlighted a bite sized moment of their friendship. We also came up with a visual system to showcase their Snapchat conversations and used animations to connect their two worlds.