Ray-Ban Meta
(Core Assets)
Agency : SpecialGuest
Role : Creative Director
THE WORK
With Ray-Ban Meta’s release of a batch of new features, we created a suite of videos showcasing each one — including listening to music, live translation, capturing video, and new Meta AI capabilities. The video suite makes up a library of videos that are then used across various mediums including paid media, in-app, social, and on the Ray-Ban Meta website.
MY ROLE
We crafted scenarios that had the best use case for each product feature, script, cast, and execute with the production team.
